The Rise of Las Vegas: A Look at Growing Visitation Over the Years

The Rise of Las Vegas: A Look at Growing Visitation Over the Years

Las Vegas has long been known as the Entertainment Capital of the World—but in recent decades, it’s evolved into something much more: a global destination for tourism, business, weddings, and large-scale events. With consistent growth in visitor numbers, Las Vegas has not only reinvented itself—it's reshaped what it means to be a modern American city.

In this article, we explore how Las Vegas visitation has grown year over year, what’s driving that increase, and why the city continues to attract millions from around the world.

How Many People Visit Las Vegas Each Year?

In 1990, Las Vegas welcomed just over 20 million annual visitors. By 2019—before the pandemic—that number had more than doubled to over 42 million. Today, Las Vegas visitation is back on the rise, with more than 40 million visitors expected in 2025, according to projections from the Las Vegas Convention and Visitors Authority (LVCVA).

Key Visitor Milestones

• 1990: ~20.9 million visitors

• 2000: ~35.8 million visitors

• 2015: ~42.3 million visitors

• 2019: ~42.5 million visitors (pre-COVID peak)

• 2024: ~39.9 million visitors (post-pandemic rebound)

• 2025 forecast: 40+ million and growing

Why Has Las Vegas Visitor Growth Continued?

Several key factors contribute to the steady increase in Las Vegas tourism:

1. Year-Round Attractions

From headline residencies and Cirque du Soleil to world-class dining and nightlife, Las Vegas offers entertainment that goes far beyond the casino floor.

2. Event & Convention Capital

The city has become a leading destination for trade shows, sporting events, and conventions—including CES, Formula 1, and Super Bowl LVIII.

3. Destination Weddings & Elopements

Las Vegas is the wedding capital of the world, with over 70,000 weddings annually. Outdoor weddings—like those at Valley of Fire, Nelson Ghost Town, Area 51 or near the Strip—continue to draw destination couples year-round.

4. Hospitality and Infrastructure Growth

Billions in investments have modernized hotel offerings, airport terminals, and transit systems. Properties like Resorts World, Fontainebleau, and the MSG Sphere reflect the city’s commitment to evolving tourism demands.

What’s the Peak Travel Season in Las Vegas?

Las Vegas sees consistent visitation throughout the year, but spring (March–May) and fall (September–November) remain the busiest. Major holidays, events, and convention dates also draw large crowds.

Las Vegas Visitation Trends by the Numbers

• Average daily hotel occupancy: ~85% (pre-pandemic)

• Top international markets: Canada, Mexico, UK, Germany

• Average visitor age: 43

• Average length of stay: 3.5 days

• Non-gaming revenue: Over 60% of total Strip revenue now comes from non-gaming activities like dining, shopping, entertainment, and nightlife

What Makes Las Vegas So Unique for Visitors?

Las Vegas has proven it can adapt and diversify, offering something for every kind of traveler:

• Couples looking for romantic desert elopements

• Groups celebrating milestone birthdays or bachelor/bachelorette weekends

• Professionals attending industry-defining conventions

• Sports fans attending NHL, NFL, Formula 1, and UFC events

• International travelers seeking an iconic American experience

Final Thoughts

Las Vegas isn’t just a city that entertains—it evolves. Its ability to expand, rebrand, and reinvent itself continues to attract more visitors each year. As 2025 and beyond approach, the rise in visitation reflects more than just travel trends—it’s a testament to Las Vegas' global pull.

Whether you're planning a vacation, a business trip, or your dream wedding, there’s never been a better time to experience Las Vegas.

Frequently Asked Questions

How many people visit Las Vegas each year?

Over 40 million people visit Las Vegas annually, according to the LVCVA.

What is the busiest month in Las Vegas?

March, May, and October are typically the busiest months for both tourism and conventions.

Why is Las Vegas visitation increasing?

Growth is driven by world-class events, evolving attractions, luxury accommodations, and diverse offerings that go beyond gaming.

Is Las Vegas a good place for a destination wedding?

Yes. Las Vegas offers affordable, all-inclusive wedding packages in both traditional and outdoor scenic locations like Valley of Fire and Nelson Ghost Town.